Tuesday, October 21, 2014

Carol's Daughter Hair Care Inks Major Deal

Natural hair care line "Carol's Daughter" has just inked a major deal!

L’Oreal USA has signed an agreement to acquire Carol's Daughter.

Read more inside...

In a statement released today, L'Oreal USA President and CEO Frederic Roze said the acquisition was part of an effort to "build a new dedicated multi-cultural beauty division.
"Carol's Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth in the beauty industry," said Roze. "This acquisition will...strengthen the company's position in this dynamic market."

Founded out of Lisa Price’s Brooklyn kitchen in 1993, Carol’s Daughter has grown to become the premiere multi-cultural beauty brand, credited with helping pioneer the natural hair movement. The company is currently valued at $27 million. Price said she "could not be more proud" to partner with L'Oreal USA.
Congrats Lisa!! Learn more about Carol's Daughter products HERE.

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